• Latitude AI – een dochteronderneming van Ford – ontwikkelt nieuwe geautomatiseerde rijtechnologie met in eerste instantie focus op handsfree, eye-off driver assist-systeem voor volgende generatie Ford-voertuigen
  • Team van 550 personen van Latitude AI brengt expertise op gebied van machine learning, robotica, software, sensoren, systeemengineering en testoperaties
  • Ford blijft portfolio van geautomatiseerde rijtechnologieën uitbreiden om de rijervaring voor miljoenen klanten te transformeren

Ford Motor Company heeft Latitude AI opgericht, een volledige dochteronderneming die zich richt op de ontwikkeling van een handsfree geautomatiseerd rijsysteem voor miljoenen voertuigen. Lees verder

Met de oprichting van Latitude voegt Ford een leidend team toe van machine learning, robotica, software, sensoren, systeemengineering en operationeel talent. De autofabrikant vergroot hiermee zijn ontwikkelingsinspanningen op het gebied van geautomatiseerde rijtechnologie – inclusief verbeteringen in Ford BlueCruise, waarmee klanten in de VS al meer dan 80 miljoen kilometer handsfree hebben gereden.

Lees hieronder het complete bericht in het Engels:

Latitude is reimagining the customer experience by automating driving during times that can be tedious, stressful and unpleasant, such as bumper-to-bumper traffic or on long stretches of highway. The average driver in the U.S. spends nearly 100 hours a year sitting in traffic according to the transportation analytics firm INRIX.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer, Ford Motor Company. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology – with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.”

Establishing Latitude supports Ford’s strategic shift last year to focus on automated driving technologies for personally owned vehicles. Ford hired about 550 employees formerly of Argo AI across machine learning and robotics, cloud platforms, mapping, sensors and compute systems, test operations, systems and safety engineering. The Latitude team has applied much of their experience in automated driving, including software development tools and infrastructure, in the pivot to work on advanced driver assist systems (ADAS).

Sammy Omari, executive director, ADAS Technologies at Ford, also will serve as the CEO of Latitude. Peter Carr is appointed chief technology officer, overseeing Latitude’s product and technical development, and David Gollob is named president, with responsibility for business operations.

“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and in the future will help free up a driver’s time to focus on what they choose,” said Omari. “The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver assist technologies, ultimately delivering on the many benefits of automation.”

Latitude is headquartered in Pittsburgh with additional engineering hubs in Dearborn, Mich. and Palo Alto, Calif. The company also will operate a highway-speed test track facility in Greenville, S.C.


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Sebastiaan van de Pol
Press & Public Affairs

Sebastiaan van de Pol
PR Manager Ford Nederland B.V.
Telefoon: +31(0)20-5044504
E-mail: prfordnl@ford.com